It's no secret that the Factory re-located a while back across the street into our new LEED certified building. It was a shining example of 100% integrated project delivery (IPD) and written up in many places such as here and here.
The new site has turned up an interesting usability issue. It's not related to the building but its site access. On arriving to the office one may see a vehicle slowly creeping across the parking lot toward the ramp to our garage. Living in Boston I've developed a predictive instinct as to what drivers are going to do, such as cut me off or hold up my lane making an illegal U-turn, so when I see these vehicles they clearly convey confusion on the part of the driver. They exhibit none of the single-mindedness I am used too.
The issue is our entrance is about thirty feet from the I-95 South on-ramp. The location and direction of our driveway implies it will reach the highway even though it won't. Some cars have made it all the way into our garage and one of our own workers sadly watched as a semi-truck slowly backed into their car trying to correct the mistake. I imagine the driver starting to wonder...Why are cars parked on the sides of the ramp? Why are people walking on the highway? Did they add another new toll or tunnel?
How to fix this? A traffic island in the middle of the drive with our address/company name on it might help. You would have to slow to navigate around it and exit ramps don't have these. Perhaps some traffic experts can comment.
It's amusing on the surface yet bad signage did lead to deaths in Atlanta.
It's hardly the first confusing traffic situation in the Boston Area.
In summary patterns can work for or against you. Things that look the same are expected to work the same and vice versa.